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Dean's win awards The Collection The Collection, Dean's newest range, won two awards at the Grampian Food Forum Innovation Awards on Wednesday 12 th March. The Johnston Carmichael Award for Best Marketing Plan Bronze Award for most innovative new retail product launched in 2007
The Collection is a range of six indulgent flavoured shortbread biscuits distinctively packaged in 120g size attractive Dean's branded printed carton with black background, product shots and colour typescript to differentiate the varieties. The introduction of the range is a deliberate move from the more traditional tartan packaging used for shortbread, designed, specifically for key export and UK Gift markets.
Already, the range can be found in many independent gift stores within the UK and multiple gift outlets including Edinburgh Woollen Mill stores.
Commercial Director Scott Kelman commented “We are delighted to have received these awards. We have developed and introduced ‘The Collection' specifically to capitalise on key market opportunities and it is particularly pleasing to receive industry recognition for the range.”
The Grampian Food Forum Innovation Awards , now in their 18th year, have regularly attracted high profile judges with this year being no exception. The panel was chaired by Mr Stuart Gates, Director of Signature Foods at Harrods, supported by Mr Peter Hutchinson, Fleet Manager of Hotel Operation, NorthLink Ferries Ltd and Mr Mick Whitworth, editor of Fine Food Digest and Artisan .
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