Dean's the No.1 Brand in Scotland!

Dean's shortbread continues to be the shortbread preferred by the Scots according to recent market data provided by TNS (Taylor Nelson Superpanel).

In a market which has grown by 8% in the year to June 2004, Dean's shortbread commands an impressive 16% share – by far the leading brand in Scotland!

The Scottish market differs from the rest of the UK with more brands being purchased as opposed to retailer Private Labels. On a national scale the leading shortbread brand overall is the private label M & S (St Michael) one, which holds a 14.9 % share of the market. The comparable Dean's share nationally is 6.1%

However, the Scottish scene is totally different with Dean's commanding a 16% share, with the St Michael brand back at 10.4% - clear evidence of the Scottish consumers loyalty to Dean's making it the No.1 favourite.

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