Posted Friday, October 21 2011 by Deans Shortbread Categories: Blog

Today was a big day for us, we officially unveiled a new and exciting range of Cheese Oat Nibbles at the BBC Good Food Show Scotland at SECC in Glasgow.

With three varieties in the range:

• Extra Mature Cheddar
• Extra Mature Cheddar and Chive
• Extra Mature Cheddar and Chilli

these new premium snacks are perfect for occasion eating; ideal for entertaining, parties or simply enjoying with your favourite drink.

Announcing the launch, Dean’s Managing Director Bill Dean said, “We are delighted to be launching this fantastic new range today. This is a particularly exciting product launch for us; not only are we continuing to stretch the Dean’s brand into new areas, but this also represents a major development with our collaboration with Lactalis McLelland.”

Mr Dean continues; “Using Seriously® Strong Extra Mature Cheddar as a key ingredient, our collaboration with Lactalis McLelland allows us to use the Seriously® Strong trademark under licence, creating a powerful joint branding proposition between two major quality Scottish brands.”

Seriously® Strong Marketing Innovation Manager, Joanna Pantry said, “We are thrilled to join forces with Dean’s on this exciting new product range – this unique partnership has allowed us to take the Seriously® Strong brand proposition of ‘intense taste’ into a completely new category.

We are pleased that our distinct brand positioning as the UK’s number one extra mature cheddar with an intense taste is proving attractive to quality brands such as Dean’s.”

As ever the new range maintains the link to the Dean’s brand core values by using traditional hand-baking methods and natural ingredients to produce a luxury biscuit that has a comforting home-baked taste, texture and appearance. Dean’s remain committed to maintaining that home-baked feel in all their products to create the same indulgent home-baked quality loyal customers have come to expect.

If you’re coming along to the BBC Good Food Show at the SECC please stop by our stand (SP9) in the Sainsbury’s Pavilion and you can try our great new nibbles.  The BBC Good Food Show runs from the 21st October until the 23rd October – we hope we will see you there.

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3 Responses to “An exciting day for us as we launch our new products…Cheese Oat Nibbles”

  1. Jani Guzy

    We love, love, love your Cheese Oat Nibbles, but Our London Drugs in West Vancouver Canada has discontinued them. Where might we buy more?

    Thank you

    jani Guzy

    • Siobhan

      Apologies Jani for the delay in getting back to you, we missed this comment for some reason.
      Sorry to hear your local store no longer stocks our cheese oat nibbles. We do still export our products to Canada via Husky Foods, maybe you could make contact with them to see if they can advise where you might find our products?

      Thanks and best regards

  2. My local Co-Op in Bournemouth stopped selling these Oat nibbles and I have been hunting around for them for the last year. Honestly, the best cheesy biscuits in the world, ever. So glad to have found your online shop. :}


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