Today was a big day for us, we officially unveiled a new and exciting range of Cheese Oat Nibbles at the BBC Good Food Show Scotland at SECC in Glasgow.
With three varieties in the range:
• Extra Mature Cheddar
• Extra Mature Cheddar and Chive
• Extra Mature Cheddar and Chilli
these new premium snacks are perfect for occasion eating; ideal for entertaining, parties or simply enjoying with your favourite drink.
Mr Dean continues; “Using Seriously® Strong Extra Mature Cheddar as a key ingredient, our collaboration with Lactalis McLelland allows us to use the Seriously® Strong trademark under licence, creating a powerful joint branding proposition between two major quality Scottish brands.”
Seriously® Strong Marketing Innovation Manager, Joanna Pantry said, “We are thrilled to join forces with Dean’s on this exciting new product range – this unique partnership has allowed us to take the Seriously® Strong brand proposition of ‘intense taste’ into a completely new category.
We are pleased that our distinct brand positioning as the UK’s number one extra mature cheddar with an intense taste is proving attractive to quality brands such as Dean’s.”
As ever the new range maintains the link to the Dean’s brand core values by using traditional hand-baking methods and natural ingredients to produce a luxury biscuit that has a comforting home-baked taste, texture and appearance. Dean’s remain committed to maintaining that home-baked feel in all their products to create the same indulgent home-baked quality loyal customers have come to expect.
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