Posted Friday, May 4 2012 by Deans Shortbread Categories: Blog

There will be celebrations at Dean’s this weekend as the company marks 20 years at it’s Depot Road factory.
On the 5th May 1992, Dean’s moved production of its increasingly popular shortbread from a small converted shop in the town’s Deveron Street, to a purpose built facility on the site of an old egg grading plant in the town’s Depot Road.
Following the official opening of the facility by Prince Charles, the business has continued to enjoy steady growth as sales of Helen Dean’s shortbread have flourished both at home and abroad.  A further two expansions of the production area have since taken place at the Depot Road site in order to keep up with demand for Helen’s original recipe, as well as Dean’s growing portfolio of flavoured shortbread, oatcakes, oat biscuits and most recently it’s savoury cheese oat nibbles.
In September 2007, Dean’s expanded again at the site when it opened Scotland’s first visitor centre entirely devoted to shortbread.  A popular attraction for locals and visitors alike, the visitor centre boasts a spacious gift shop selling the full Dean’s range alongside an impressive selection of quality Scottish food products & gifts, as well as a viewing gallery and an award winning cafe bistro.
Commenting on the forthcoming celebrations managing director Mr Bill Dean said ‘’We are very proud to be celebrating our 20th anniversary at our premises here in Depot Road.  Making that move in 1992 from our small production facility in Deveron Street was a bold step for us as a fledgling business, but it has been a great success for us and the town, as the popularity of our products just keeps on growing’’. 
To mark the occasion, Dean’s has created a limited edition shortbread finger pack in a replica design from those produced by the company in 1992. ‘’We wanted our customers to share in the celebrations and so we decided to recreate our finger pack from 20 years ago, and sell it at the 1992 price too – we think it looks great, and it made us feel quite nostalgic as we see how our brand has evolved over the years.  We’ll be curious to see how many of our loyal customers remember this pack design!’’ commented Mr Dean.  The packs are on sale during the anniversary weekend only in Dean’s gift shop, at the 1992 price of 50p. 
Joining in the celebrations this weekend will be Christine Carter, Lynn McConnachie & Lesley Cruickshank, three of Dean’s longest serving employees who will also mark their 20 years service with the business this year.

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