This weekend our sales team are travelling to Cologne, Germany to exhibit at ISM, the world’s largest trade fair for sweets and snacks. Alongside our original shortbread range, this year the team will be promoting our new melt in the mouth gluten free shortbread, as well as our delicious traditional rich fruit cake steeped in Tomatin® single malt whisky.
Each year the show brings together retailers, buyers and manufacturers from all over the world, and the Dean’s team are looking forward to meeting with customers old and new to promote the latest additions to our product portfolio.
The exhibition will host around 1600 exhibitors and is expected to attract around 38,500 visitors, so we’re looking forward to a very busy four days.
ISM runs from 29th January until 1st February at Cologne Exhibition Centre.
Visit Dean’s at the UK Pavilion in Hall 4.2, stand K018.