Posted Wednesday, July 6 2016 by Categories: News

all-butterDean’s sales team are heading off to London this weekend for their first appearance at the Allergy + Free From Show, which runs from Friday 8th to Sunday 10th July at Olympia. Showcasing all things ‘free from’ the Allergy + Free From Show is THE show which targets the millions of people living with allergies, with exhibitors promoting a range of products from food and drink, to cosmetics, skin and lifestyle products, allergy and hayfever solutions, and much, much more.
choc-chipFollowing the launch of their gluten free shortbread range earlier this year, Dean’s are looking forward to a busy three days promoting their new products.  Dean’s brand manager Siobhan Ingram commented ‘’It’s always a worthwhile experience attending consumer shows, with the opportunity to meet our customers face to face and get direct feedback about our products.   We’re excited to hear what consumers think of our gluten free shortbread, and we’re also looking forward to seeing what else is new in the world of ‘free from’ and in particular, gluten free products’’

One in 100 people in the UK has coeliac disease, an autoimmune disease caused by a reaction to gluten with an estimated half a million people currently undiagnosed. Sarah Sleet, Chief Executive of Coeliac UK, the national charity for people with coeliac disease, said: “Being able to purchase new gluten-free products is a top priority for people with coeliac disease, who must follow a strict gluten-free diet for life. It’s fantastic that an established brand such as Dean’s is now able to offer their core product to people with coeliac disease in their new range of shortbread certified gluten-free by Coeliac UK enabling them to use the Crossed Grain symbol on packaging.”

Over 35,000 visitors are expected to attend the show which is open 10am until 5pm daily.  You’ll find Dean’s on stand A467.

4 Responses to “Dean’s at the Allergy + Free From Show…”

  1. Beth Vidamour

    Oh my word!! Tried your shortbread at the allergy show in London yesterday and came home with 6 boxes!! It’s gorgeous!! Thankyou!!❤️

    Reply
    • Siobhan

      Thank you Beth, we’re delighted to hear you enjoyed it, thanks for stopping by to buy some. We had great feedback about our products at the show, hopefully we’ll make progress with distribution and you’ll start to see them appearing in the shops very soon. Best regards.

      Reply
  2. ❤️ The shortbread!
    so nice to have GF Version. Bought 3 boxes at the show and will buy online. I like them even more than regular as they are melt in the mouth. Thank you Deans for making these!

    Reply
    • Siobhan

      Thank you so much, we’re delighted to hear how much you enjoy our gluten free shortbread, we’ve had very positive feedback so far which is great! We’re working hard to gain distribution for the range, hopefully you’ll start to see them in the shops very soon. Thanks for getting in touch & kind regards.

      Reply

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