Posted Thursday, October 8 2015 by fatbuzz Categories: Blog, Dean's Overseas, News

This week our sales team are heading off to Cologne in Germany to attend Anuga, the world’s leading food fair for the retail trade and the food service and catering market. Bringing together 7000 food and drink manufacturers from 100 countries, Anuga provides great business opportunities, as well as showcasing the very latest developments and innovations in the food and beverage industry.

This is our first time exhibiting at Anuga and we’re pleased to announce we’ll be launching a number of new products while we’re there.

Shortie Tin 72Firstly, our much loved mascot Shortie now has his very own shortbread tin, full of our classic melt in the mouth shortbread fingers. We introduced Shortie (a giant kilt-wearing shortbread finger!) just over two years ago and he has since become a very popular member of the Dean’s team, attracting much attention wherever he goes, and with a growing fan base on our digital platforms.

Cake Tin 72We also look forward to unveiling our brand new single malt whisky fruit cake presented in an innovative whisky cask style tin. Based on a traditional rich fruit cake we have developed our own classic recipe, dark and rich, with a wonderful whisky flavour and aroma. We’re delighted to have teamed up with Highland whisky distillers Tomatin on this project and are proud to include their Tomatin Legacy Single Malt Scotch Whisky branding on our cake tins.

We’re in the process of updating our brand right now, so as well as our new Shortie and whisky cake tins, we’ll also be exhibiting some new shortbread products packaged in our new brand format. Visitors to our stand at Anuga will see our new hexagonal shortbread tubes, along with our festive Christmas shortbread gift tubes – both ranges contain a delicious variety of our melt in the mouth shortbread recipes.

Group 72

Trio 72All these exciting new products will be available to buy very soon, so watch this space!

  • Dean’s All Butter ‘Shortie’ Shortbread Finger tin 300g (RRP £5.99)
  • Dean’s Tomatin Single Malt Whisky Fruit Cake tin 240g (RRP £5.99)
  • Dean’s Shortbread Rounds hexagonal tubes 150g (RRP £2.49) (Traditional, Stem Ginger, Belgian Chocolate Chunk and Belgian Chocolate Chunk & Orange)
  • Dean’s Christmas Shortbread Rounds gift tubes 150g (RRP £3.99) (Spiced Mincemeat, Cranberry & Orange and Belgian Chocolate Chunk & Orange)

We hope to be able to post pictures from our stand at Anuga throughout the course of the show so look out for updates on our Facebook & Twitter pages.

Anuga runs from 10th to 14th October 2015 at KOELNMESSE

Dean’s will be exhibiting in hall 10.2, stand F058 G059

If you would like to follow the exhibition on Twitter, you can do so with the following hashtag: #anuga2015

You can also follow Dean’s on Twitter @DeansShortbread

You can find out more about Anuga here

For more information about Dean’s, please visit the website at

For more information about Tomatin Whisky, please visit



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