We are delighted to announce the launch of our brand new range of gluten free shortbread.
The new range, which is certified by Coeliac UK, is available in three varieties – all butter, choc chip and choc chip & stem ginger and will appeal not only to coeliac sufferers, but also the growing number of consumers who choose to follow a wheat and gluten free diet.
Managing Director, Bill Dean explains, “We’ve been asked by customers many times over recent years to develop gluten free shortbread products. We’ve spent a considerable time working on these recipes in order to create the same delicious buttery taste and melt in the mouth texture consumers have come to expect from Dean’s. We’re very happy that consumers who follow a gluten free diet will now be able to enjoy Dean’s shortbread.’’
One in 100 people in the UK has coeliac disease, an autoimmune disease caused by a reaction to gluten with an estimated half a million people currently undiagnosed. Our new gluten-free range is not only good news for our customers, it has also been welcomed by the national charity for coeliac sufferers, Coeliac UK. Chief Executive, Sarah Sleet, said: “Being able to purchase new gluten-free products is a top priority for people with coeliac disease, who must follow a strict gluten-free diet for life. It’s fantastic that an established brand such as Dean’s is now able to offer their core product to people with coeliac disease in their new range of shortbread certified gluten-free by Coeliac UK enabling them to use the Crossed Grain symbol on packaging.”
All three varieties are now available from our online store.