You may have noticed a recent picture added to our Facebook page showing the new brand and packaging spotted in a supermarket alongside the old version of the same product. We think the picture (shown on the right) certainly highlights the new cleaner, and fresh approach, with much more focus on the product.
The new packaging is now starting to appear in the shops where it is already making a great impact. But, it’s not just on the shelves that people are noticing the changes, we’ve attracted similar interest on the judging table!
We were delighted to be shortlisted for the finals of the Grampian Food Forum Innovation Awards 2016. Our very popular Christmas tubes were selected in the “Best new retail product for businesses with more than 25 employees”.
The Grampian Food Forum Innovation Awards were introduced to reward food and drink companies for their new product innovations and to recognise and celebrate good business practice. The event historically attracts around 80 entries from around 30 companies.
This year’s award ceremony took place at the Mercure Ardoe House Hotel in Aberdeen on Thursday 24th March. With over 230 industry representatives gathered on the night, it certainly was a glittering affair, and a great opportunity to catch up with many friends in the food industry.
We were also delighted that our Christmas tubes were Runner-up in our category which included some of the finest names in the industry in the North East. Congratulations to Mackie’s of Scotland who won the category with their delicious White Chocolate & Coconut Indulgent Ice Cream.
The picture on the right shows New Product Development Assistant, Elaine Grant (Left) receiving the award on Dean’s behalf from Sarah Mackie (Right), Scottish Procurement Director for Brakes.
As part of the awards process, and with the help of AVC Media, we made a short video which was shown during the awards ceremony, we thought we’d also share it with you here.
The packaging is now being rolled out for all of our products, so look out for your favourites in the shops. We’ve included a selection of the new packages below to let you see what to expect.