Dean’s launch new Wallace & Gromit biscuit range

Dean’s launch new Wallace & Gromit biscuit range

9th April 2021


Today we announce a range of shortbread and biscuits in collaboration with multi-award-winning studio Aardman and their hugely popular characters Wallace and Gromit. The new range features five biscuit flavours, three special keepsake tins containing Dean’s melt in the mouth all butter shortbread and will extend to include an assortment tin in time for Christmas.

The biscuit range features postcard images of national treasures Wallace & Gromit on holiday at popular spots around the UK.  Using these images as inspiration, Dean’s developed five biscuit flavours: chocolate chunk, stem ginger, oat and honey, strawberries & cream and savoury cheddar bites.  Tins featuring Wallace & Gromit enjoying Dean’s traditional all butter shortbread are sure to be hit with fans across the country.

Dean’s managing director, Bill Dean said “We are incredibly excited to be launching this new range featuring Wallace & Gromit.  Wallace & Gromit have enormous appeal across age ranges from 8 – 80. Collaborating with such a well-loved British institution in this way will help introduce Dean’s baking to a wider customer base. It is exciting to think of a new audience engaging with the Dean’s brand and enjoying our shortbread and biscuits.”

Adam Vincent-Garland, Category Manager – Interactive & Toys at Aardman added: “Just like the rest of us; Wallace & Gromit have been staying in the UK this year. But the unique partnership with Dean’s has allowed the duo to share beautiful images of their travels around the country. Along with some delicious complimentary biscuit flavours. Including; Honey and Scotch Oats beside the Loch Ness and Savoury Cheddar at the foot of Cheddar Gorge, to name just a few! Working with Dean’s has been an absolute pleasure and we can’t wait to see the mouth-watering biscuits in stores coming soon!”

The collaboration with Aardman for the Wallace & Gromit range follows in the footsteps of successful partnerships with Steven Brown Art in 2017, Oor Wullie in 2019 and Villager Jim in 2020. 

The Wallace & Gromit biscuits and shortbread are available to buy now from WH Smith travel retail stores, Harvey Nichols Foodmarket and on our website.

If you'd like to try some for yourself, shop here.